Cookie Policy

1) What cookies are

Cookies are small text files stored on your device (computer, phone, or tablet) when you visit a website. Cookies allow the website to remember information about your visit, such as your preference choices or whether you have already completed a form. Cookies can be session cookies (deleted when you close your browser) or persistent cookies (kept for a set period).

In addition to cookies, we may use similar technologies such as pixel tags (sometimes called web beacons) and local browser storage. Pixel tags are tiny images or code snippets that can record when a page is viewed or when a conversion event occurs. Some measurement may also occur server-side, where conversion events are sent from our server to an advertising partner, typically using hashed or pseudonymous identifiers.

2) First-party and third-party cookies

Cookies can be set by us (first-party cookies) or by other companies that provide services on our site (third-party cookies). For example, analytics and advertising platforms may set cookies to measure website usage or attribute conversions.

Where third-party cookies are used, we do not permit these providers to use site data for their own independent commercial purposes. Their use is limited to providing services to us (such as analytics, security, and advertising measurement) in line with their contractual obligations and privacy policies.

3) Cookie categories we use

We group cookies into three categories. Your choices can be managed at any time via the “Manage cookie preferences” link in the footer of the site.

A) Essential cookies (always active)

Essential cookies are required for the site to function. They support core features such as keeping the site stable, remembering your cookie consent choice, and maintaining basic session continuity. These cookies do not require consent under EU/UK rules because they are necessary to provide the service you request when you use the website.

If you disable essential cookies via browser settings, parts of the site may not work correctly, including the cookie preference panel and form-related interactions.

B) Analytics cookies (optional)

Analytics cookies help us understand how the site is used. They collect information such as which pages are visited, how long visitors spend on a page, which links are clicked, and what referrer (if any) brought a visitor to the site. This helps us improve course pages, simplify navigation, and identify which content is most useful for learning about seasonal fashion marketing and beachwear merchandising.

When analytics cookies are enabled, we may use Google Analytics 4 (GA4) with IP anonymization and a typical analytics data retention of 14 months. If you do not enable analytics cookies, we will not activate GA4 from this site’s consent system.

C) Marketing cookies (optional)

Marketing cookies are used for conversion measurement and relevant advertising. They can help us understand whether a visit originated from an ad campaign, measure registrations, and build audiences for remarketing or lookalike targeting. These cookies may be set by advertising platforms such as Google Ads and Meta Platforms.

Marketing cookies are only activated after you opt in. If you reject marketing cookies, you may still see ads, but they may be less relevant and we may have less accurate conversion attribution.

4) Cookie table

The table below lists cookies commonly associated with our cookie categories. Not every cookie will be present for every visitor, and some cookies appear only if you interact with ads or enable optional categories.

5) Third-party providers

When enabled by your preferences, third-party services may process cookie data and related events to provide analytics and advertising measurement services. The main providers we may use include:

• Google LLC (Google Analytics 4, Google Ads, Google Tag Manager, remarketing and conversion measurement): https://policies.google.com/privacy
• Meta Platforms, Inc. (Meta Pixel, custom and lookalike audiences, conversion measurement): https://www.facebook.com/privacy/policy
• Cloudflare (security and content delivery network services): https://www.cloudflare.com/privacypolicy/

These providers may use cookies and similar technologies to deliver their services. You can control whether optional categories are active using our cookie preferences panel.

6) How to manage your cookie preferences

You can manage cookie preferences in the following ways:

• On this site: open the cookie panel from the footer link labeled “Manage cookie preferences”. From there you can accept all cookies, reject non-essential cookies, or enable/disable analytics and marketing cookies.
• Browser settings: most browsers let you delete cookies and block future cookies. If you block all cookies, essential features may stop working.
• Vendor controls: you can also manage advertising preferences through vendor tools such as https://adssettings.google.com and https://www.facebook.com/adpreferences.
• Analytics opt-out: for Google Analytics, you may use the browser add-on available at https://tools.google.com/dlpage/gaoptout.
• EU choice tools: in some regions, you can use industry choice platforms such as https://www.youronlinechoices.eu.

If you clear your cookies, you may be asked to make your choices again because the cookie that stores your consent preference will also be removed.

7) Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the technologies we use, legal requirements, or our business practices. When we make changes, we will update the “Last Updated” date at the top of this page. If the changes are material, we may also provide a notice on the site.

8) Contact

If you have questions about this Cookie Policy or how cookie preferences work, contact us:

• Company: Irevantox Education Ltd
• Registered Address: C/O ACORN HOUSE, 33 CHURCHFIELD ROAD, Acton, London W3 6AY, United Kingdom
• Email: [email protected]